Beauty in the GCC: the age of digitalisation

Today’s consumer is young, connected, curious and looking for a sophisticated & personalized offer online & offline. This new reality explains the roaring success of new beauty players that smartly capture and reflect the modern mindset.
Welcome speech: Frédéric Mion, President of Sciences Po
Introduction: Marie-Laure Djelic, Dean, Sciences Po School of Management and Innovation
With guest speakers:

• Patrick Chalhoub, CEO, Chalhoub Group
• Michael Jaïs, Co-founder and CEO, Launchmetrics; Teacher at Sciences Po’s master of marketing, School of Management and Innovation
• Olivier Billion,Founder and CEO, Ykone
• Sania Ramdane, Entrepreneur & influencer manager.

Moderator: Jonathan Siboni, CEO, Luxurynsight;  Teacher at Sciences Po’s master of marketing, School of Management and Innovation.
©Chalhoub Group