Attention and the advertising marketplace

In a comprehensible and engaged book, Subprime Attention Crisis, recently translated into French [Le grand krach de l’attention, 2021, Editions C&F], Tim Hwang, a researcher and lawyer working at the intersection of technology, public policy, and economics, defends the idea that the online advertising industry has pushed the financialisation and marketisation of our attention to an extreme level of sophistication, but that the infrastructure of online advertising, the ‘adtech’ landscape, is built on a bubble that risks collapsing and taking with it a good part of the digital economy. This thought-provoking book, produced by an insider, but intended for a wider audience, calls out to professionals, researchers, and the public.

The objective of this webinar is to present Tim Hwang’s arguments, and to put them in dialogue with specialists who are both thinkers, and practitioners, of the attention economy:

• Rémi Douine, founder of The Metrics Factory, a media agency, and teacher at Sciences Po 
• Guilhem Fouetillou, co-founder and chief evangelist officer at Linkfluence (A Meltwater company), teacher and associate researcher at Sciences Po’s medialab
• Laurent Nicolas, pioneer of online audience measurement and advertising visibility, co-founder of Alenty (now part of AppNexus), and co-founder of Implcit, a privacy-savvy targeting tool for advertisers

This webinar will take the original form of a round table and will be moderated by Kevin Mellet, Assistant Professor of Sociology at Sciences Po.

It follows on from the webinars organised by the Good in Tech chair on the development of a more responsible online advertising industry.

This webinar is organised in partnership with Editions C&F, who recently published the French translation of Subprime Attention Crisis, under the title: Le grand krach de l'attention. La publicité, une bombe au coeur de l’internet.

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