Home>How Brands Grow: What Marketers Don’t Know
19.03.2018
How Brands Grow: What Marketers Don’t Know
About this event
19 March 2018 from 20:15 until 22:00
Masterclass with Byron Sharp, Professor of Marketing and Director of the Ehrenberg-Bass Institute of the University of South Australia,
on the occasion of the French edition of his bestseller “How Brands Grow: What Marketers Don’t Know”, which proposes a new vision of marketing based on decades of reseach to identify scientific laws ruling marketing performance.
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