Home>How Brands Grow: What Marketers Don’t Know

19.03.2018

How Brands Grow: What Marketers Don’t Know

About this event

19 March 2018 from 20:15 until 22:00

Masterclass with Byron Sharp, Professor of Marketing and Director of the Ehrenberg-Bass Institute of the University of South Australia,
on the occasion of the French edition of his bestseller “How Brands Grow: What Marketers Don’t Know”, which proposes a new vision of marketing based on decades of reseach to identify scientific laws ruling marketing performance.
 
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About this event

19 March 2018 from 20:15 until 22:00