CSR and brand purpose – Arnaud Deschamps, Nespresso France CEO

A conference by Arnaud Deschamps, CEO of Nespresso France.
Introduction by Marie-Laure Djelic, Co-dean of the Sciences Po School of Management and Innovation.
 
The purpose of this conference is to demonstrate that in the 21st century companies can no longer only have a CSR (Corporate social responsibility) department or report.
Companies that want to last must integrate CSR in their brand purpose. They need to reconcile economic, social and environmental goals.
Coffee is in danger. Some experts think that 50% of Arabica coffee will have disappeared by 2050. Climate change and the utilization of pesticides and fertilizers have an impact on long term productivity.
Worldwide demand is constantly growing and this pushes the industry go for lower coffee quality. Coffee farmers’ revenues and future are more and more uncertain.
How can a company like Nespresso continue to make profit in this situation?
During this conference we will see how a leader can react in a market in this particular situation and how this can become a multiple source of innovation in a company that master its entire value chain from the coffee cherry to the cup of the consumer and beyond…