It was a quite unusual Chalhoub Challenge which took place on May 18 and 19. Organised by Chalhoub Group together with Sciences Po School of Management and Innovation, this competition involves several teams of student volunteers. They have 48 hours to reflect on a particular issue and imagine innovative solutions.
Held entirely online across four different time zones, the 2020 Challenge brought together 18 students from the Master in Communication, Media and Creative Industries and the Master in Marketing: New Luxury & Art of Living. Their mission: help build Tryano’s brand awareness in new markets, in a context heavily constrained by the Covid-19 crisis.
The four groups of students impressed the jury with their involvement, their creativity and the richness of their work. Congratulations to all and especially to the winning team: Pauline Hoppenot, Juliette Leroy, Inès Penari and Nisrine Tabka!
We would like to warmly thank the Chalhoub group for their loyal support to Sciences Po – and in particular Florence Bulté (CSR Director of the Chalhoub group), Rouba Abbouchi (Marketing Manager at Tryano) and Rachel El Helou (Press Relations Manager at Tryano) for the unique opportunity they offered to our students.