Society in general needs to have better access to research results. On this page, you will find summaries of research articles that have studied the topic of women in entrepreneurship.
We ask men to win and women not to lose: closing the gender gap in startup funding
Kanze, D., Huang, L., Conley, M. A., & Higgins, E. T. (2018). Academy of Management Journal, 61(2), 586-614.
Why are there funding disparities between male and female entrepreneurs? The authors of this study demonstrate that a gender bias in the questions investors ask to entrepreneurs results in different funding outcomes for entrepreneurs. Male entrepreneurs tend to be asked more promotion-focused questions, and raise significantly higher amounts of funding than female entrepreneurs, who tend to be asked more prevention-focused questions. To reduce the funding gap, female entrepreneurs can learn how to answer investors’ biased questions.
Key takeaway: Women can partly close the funding gap by giving promotion-focused answers to prevention-focused questions.
Read the article "We ask men to win and women not to lose: closing the gender gap in startup funding" or the summary of the article (PDF, 437 Ko). This summary has been written by Rawane Yasser, Research Assistant for the Women in Business Chair. The researchers who wrote the original article are independent from the Chair.