Embedding Sustainability into a Luxury
- Marie-Claire Daveu © Manuel Braun / Sciences Po
The School of Management and Innovation (SMI) officially inaugurated the Master in Marketing: New Luxury & Art de vivre on Thursday 29th August, at the beginning of the new academic year in presence of the programme's partners.
Marie-Claire Daveu, member of the SMI's Strategic Committee and Chief Sustainability Officer and Head of International Institutional Affairs at Kering, gave the inaugural lesson of the Master's on the theme "Embedding Sustainability into a Luxury Business Model.
The event focused on sustainable luxury, including the luxury industry's pioneering role in environmental and social responsibility and the need for industry leaders to demonstrate exemplary commitment. Translated with www.DeepL.com/Translator (free version)
Introduction by Marie-Laure Salles-Djelic, Dean of Sciences Po School of Management and Innovation and Nathalie Jacquet, Sciences Po Director of Strategy and Development.
Sustainability is an absolute necessity today also in the luxury industry and in fashion as a whole. In order to face the challenges of the 21st century and work in a more eco-efficient way, we have no choice but embed sustainability into our business models and learn to embrace it as an opportunity: sustainability is good for business and it enhances creativity.
This is about sourcing the finest raw materials in a more sustainable and responsible way; this is about taking care of the people all along the supply chain; this is about testing innovative materials and innovative processes. As individuals and companies we have our part to play, and as a trendsetting industry we must act as a role model.