Christian Dior: behind the seams, an IP licensing revolution
In post-war France, the once avant-garde and thriving fashion sector was reaching the end of its thread. Fabrics and raw materials were heavily rationed, most designers were bankrupt and/or had fled overseas and the United States with its insolently thriving competitive market was taking over the apparel industry. Enter Christian Dior.
How did a young and relatively unknown designer almost single-handedly save a failing economic sector and replace Paris as the world’s center for all things fashion? This presentation argues that beyond Christian Dior’s undeniable creative talents, it was a novel and shrewd management of intellectual property rights and an inspired but discreet licensing business model that enabled the French fashion phoenix to rise from the WW2 rubble.
The presentation will be followed by a visit to the Christian Dior exhibit at the Arts Décoratifs museum at 4 pm. Those wishing to join the museum visit should please register here.
Contact: Géraldine Blanche