Luxury Maisons and fine crafts: a strategic marketing asset

Students in the New Luxury & Art de Vivre and Marketing & Society masters programs at the School of Management and Impact had the opportunity to meet Raphaëlle Le Baud, founder and CEO of Métiers Rares and The Craft Project, a podcast dedicated entirely to fine crafts.

Raphaëlle Le Baud discussed the contribution of craft intelligence in the luxury sector. She shared her experience leading hand-in-hand projects with artisans and major luxury brands (wines and spirits, jewelry, fashion), from the conception of über-luxury objects to CSR perspectives.

As Raphaëlle pointed out, Sciences Po is also her home, having completed part of her studies there, so it was important for her to pass on her passion, her atypical entrepreneurial path, and, above all, her unwavering commitment to the arts and crafts.

Watch the interview (FR)