A social media influencer as a master’s student at Sciences Po

Omar Farooq, a 28-year-old social media influencer and filmmaker from Bahrain, more commonly known as #OmarTries, has become a household name in his home country and the wider Gulf region. This year, accompanied by Campus France, Farooq lived and shared his experience as an international student in several French higher education institutions.

For a day, he lived and shared his experience as a master’s student at Sciences Po in Paris, France within the School of Management and Impact and the Master Marketing: New Luxury & Art de Vivre. Omar attends a course that combines both fashion and sustainability. Taught by Anna Stervinou, this course helps students understand the challenges facing the fashion industry and guides them toward a positive impact. Indeed, Corporate Social Responsibility (CSR) and sustainability are crucial topics for this sector, which is also facing societal and digital transitions.

The Master Marketing: New Luxury & Art de Vivre provides students with the knowledge, new skills, and necessary tools to contribute to the future of the luxury industry in every aspect, including the sociological ones. Eva Bellinghausen, the program director, explains “luxury is not just an economic sector, it is deeply rooted in a culture and a society”, which requires an excellent knowledge of the sociological and cultural aspects of this sector.

Students also learn to develop their critical and analytical skills regarding the issues facing the luxury industry in a complex economical, and constantly evolving environment.

This program is accompanied and supported by Chanel, Christian Louboutin, LVMH and Richemont.