A masterclass with Serge Carreira, Head of Emerging Brands Initiative at Fédération de la Haute Couture et de la Mode and Luxury & Fashion Management specialist (Prada, Galeries Lafayette, Mary Katrantzou…), lecturer and author of numerous articles on luxury and fashion.

In this masterclass, he will share his thoughts on the definition of luxury or rather the difficulty to define the concept: « It is not necessarily an object. It can be a place or a moment of emotion. Any moment of enchantment is in itself a luxury ».