La Rédac

Learning from the best: Erik Bertin

Learning from the best: Erik Bertin

Erik Bertin is not only the general deputy manager at MRM // McCann Worldwide but also teaches semiotics at SciencesPo and Université Lyon II. I met him in a Café on Boulevard St Germain to talk about the particularities of working between two different worlds, the key encounters he had on this path…

post des étudiants

La rencontre métiers Michelin : le master marketing part en colo

La rencontre métiers Michelin : le master marketing part en colo

Il était encore bien tôt quand une partie du master s’est retrouvée, tout au bout de la ligne 9 dans le showroom Michelin, à manger des chouquettes et boire du jus de fruit. Nous redoutons cependant la suite, peu passionnés du pneu que les marqueteurs sont.

Pourtant, dès 9h, Michelin s’arme de…

La Rédac

DAVID BOWIE IS... A GREAT EXHIBITION

DAVID BOWIE IS... A GREAT EXHIBITION

The David Bowie Is exhibition runs until the end of May at the Philharmonie de Paris so you had better be quick if you want to catch it before it moves on. It spans the entirety of his career, from his early gigs as Davy Jones right up the release of his most recent album in 2013, The Next Day. The…

post des étudiants

Listen to the words. Not the accent.

Listen to the words. Not the accent.

I found myself chortling watching Russell Brand’s Trews interview with Ed Miliband last week. Not because Brand is kind of a ridiculous person, but because of what seemed to happen to the Labour candidate’s voice throughout. While he is admittedly already a bit of a clumsy public speaker, widely…

La Rédac

The party of the year: Gala 2015

The party of the year: Gala 2015

Even though, we are still suffering from a tsunami that calls “the end of the second semester”,  on the 17th of April we had a magical chance to enjoy a moment and change usual view from a SciencesPo library to a way more inspiring scenery from the window of the Intercontinental hotel. Eventually,…

post des étudiants

Jeunes femmes et numerique: saisissez l'opportunité

Jeunes femmes et numerique: saisissez l'opportunité

Un entretien avec Mathilde Farcy-Mossard.



Un chef d’entreprise sur trois seulement est une femme. Alors qu’elles représentent la moitié des personnes actives en France et sont, en majorité, plus diplômées que les hommes.

Jusqu’à maintenant, cette proportion a difficilement évolué. Cependant la…

La Rédac

Taking the medium of photography to new frontiers: A studio visit at Austin Settle's

Taking the medium of photography to new frontiers: A studio visit at Austin Settle's

As someone who has ever since been particularly interested in visual communication I am always excited to discover new artists and recently I had the chance to visit Austin Settle's studio in Vienna. Austin has developed an artistic practice, which takes photography as a medium to an entirely new…

L'ACTUALITÉ DE L'ÉCOLE

le GROUPE M6 ouvre ses portes aux alternants - jeudi 4 juin 2015

Pour la 2ème année consécutive, le GROUPE M6 ouvre ses portes aux alternants :

Jeudi 4 juin 2015

de 10h30 à 17h30

(sur inscription uniquement)

Cette journée vous permettra de rencontrer vos futurs tuteurs et d’échanger sur les 35 offres d’alternance proposées par le Groupe M6 pour la rentrée…

Fête de l'alternance - jeudi 28 mai 2015

Le MEDEF Ile-de-France, la Préfecture de la Région d’Ile-de-France, la CCI Paris – Ile-de-France

en partenariat avec Pôle emploi se mobilisent

le jeudi 28 mai 2015 de 10h à 18h

au Parc Floral de Paris – Bois de Vincennes (Paris 12ème) en organisant

la 5ème Fête de l’Alternance

5 000 m² de…

Nepal Earthquake

Le 25 avril dernier, un violent séisme secouait le Népal. De nombreuses victimes, des dégâts colossaux…

Sciences Po et l’EDC apportent aujourd’hui leur soutien aux actions mises en oeuvre par ses étudiants et diplômés.

Parimal Satyal, diplômé du master Communication en 2014, se mobilise pour son…

Festival international de Mode - Hyères 2015

Emma Lecocq, étudiante en marketing, a porté les couleurs de Sciences Po lors du festival international de mode et de photographie à la villa Noailles à Hyères !

Quatre écoles françaises dont Sciences Po, ont été sélectionnées pour participer au Concours Rencontres Internationales de la Mode Hyères…

Le Forum Jeunes Femmes & Numérique - le vendredi 17 avril 2015

Le Forum Jeunes Femmes et Numérique est une journée unique conçue pour donnerune vision 360° des enjeux clés et des opportunités du numérique à 800 jeunes professionnelles du secteur !

·         200 professionnel-le-s entreprises/écoles/réseaux

·        15 ateliers et conférence d'expertise : Big…

EDC LIVE STREAM

OFFRES DE STAGE

LE CARNET DE L'ÉCOLE

FOCUS

How Obama uses humour in political communication

LE MOT DE LA SEMAINE

“UK ELECTION”

The United Kingdom’s general election is today. This might not be of much interest to you and it might not be of much interest to a lot of people in the United Kingdom itself, but the result will have ramifications for the rest of Europe nonetheless. Britain still claims to have influence in the world, even if it seems increasingly isolationist and in danger of becoming irrelevant. In any case, the campaign itself has been fascinating from a communication perspective. There have been gaffes a plenty, lovesick teenagers and enough ridiculous memes to last an entire parliament.

There is a good chance that current Prime Minister David Cameron and his Conservative Party will stay in power through continued support of Nick Clegg and the Liberal Democrats, though both parties are likely to lose seats. However, there is a also a good chance that Ed Miliband’s Labour Party will manage to form a government with the help of some other smaller parties, namely the Scottish Nationalist Party. It’s going to be complicated.

Whatever happens, things won’t quite be the same in British politics from now on. 2010 saw the first coalition in decades and the beginning of the end for the two party system. This election seems to be a continuation of that trend and coalitions seem to be the new norm rather than the exception.

If it helps, there is a quick look at where some of the main parties lie on the traditional left/right axis up at the top, though of course this is a rather subjective and limited approximation so don’t take too much from it (Vox have done a rather good overview of the parties for an American audience and it’s pretty easy to follow).

The general election is the equivalent to the legislatives in France as voters are choosing their local Member of Parliament, though you would be forgiven for thinking that it was actually the equivalent of the presidentielles as there has been so much focus on the candidates hoping to become Prime Minister. To put it simply, you vote for your local representative who is (usually) part of a larger party. It's then the leader of the party that forms the government that becomes the PM.

Normally, this process is pretty simple as it the party with the most seats that forms the government, once they reach a majority. However, in 2010 neither of the two major parties, The Conservatives and Labour, reached the number of seats required for a majority and as such the Conservatives decided to go into a coalition with the third biggest party, The Liberal Democrats.

This time, it could be even more complicated as there is the chance that Labour could win less seats than the Conservatives while still managing to form a government with the Scottish National Party, who are predicted to gain a massive increase of their vote in Scotland. This potential result has been decried in the right wing press as an affront to democracy and an illegitimate (albeit bloodless) coup. In reality, any party that manages to muster enough support can form a government, though it certainly is preferable to be the party with the most seats.

Both Labour and the Conservatives have been playing the delicate pre-election game of attempting to win as much votes as possible themselves while ruling out a formal coalition agreement with any of the other parties in fear of appearing weak. While the smaller parties have been cosying up to both sides in the hope of a seat with the big boys come tomorrow (or however long it takes to reach a deal).

If this all seems complicated enough already then I’m sorry, but it’s obviously even worse than it sounds. The British electoral system uses ‘First Past The Post’ which is meant to ensure strong majorities in a two party system. Basically, it doesn’t matter how many votes you win so long as you have more than anyone else. This is simple in itself, but actually complicates matters a whole lot. For example, smaller parties could come a close second in many constituencies and therefore gain a substantial percentage of the vote, but still not win any seats. Spanish journalist Pablo Guimón explains it best: "You’ve got a weird electoral system. You might think it’s normal that the Greens could get 10% of the vote and just one seat, while the SNP might end up with 4% and 50 seats. But it’s not."

As with any election, it’s only interesting to discuss the possibilities before the votes are counted. And any ridiculous posturing by the parties courting or avoiding the possibility of a coalition is meaningless as they all change their tune as soon as the real votes are in. So all that’s left now is now wait and see what happens. Luckily, the UK election campaign only lasts a few months. The US Presidential campaign has already kicked off, and that vote won’t take place until the end of 2016... Enjoy!

 

by @nathanjstewart

 

PORTRAITS

MARC GONNET

Média et (r)évolution

Enseignant à l’Ecole de la Communication sur le sujet des marques média et de leur diversification, Marc Gonnet a passé l’entièreté de sa carrière à travailler pour l’une d’entre elles, Europe 1. Retour sur la force de ce type de parcours, ainsi que sur les opportunités actuelles dans ce domaine. 

VIDEOSCOPE

Michel Serres à Sciences Po

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