Kevin Mellet

Kevin Mellet
19 Rue Amélie - 75007 PARIS - FR
Assistant professor
Sociology of market techniques , Business and everyday uses of digital technologies, Economy and regulation of personal data

Research Programs

  • Governance, economic organizations program
  • Law, norms, regulations program


Kevin Mellet’s work mainly draws on economic sociology and science & technology studies to study market techniques in the digital age:

  • the practices, devices and intermediaries contributing to the functioning of the markets (job boards, online consumer reviews);
  • the appropriation of marketing codes and techniques by workers on the fringes of "modern" commercial logic (Youtubers, platform workers, informal entrepreneurs in sub-Saharan Africa);
  • the knowledge, instruments, and practices of marketing (social media marketing, online advertising).

Kevin’s current research focuses on the emerging data marketing landscape and the formation and regulation of the personal data economy.


Sciences Po (2020-…) :

Digital Culture (Undergraduate College, 2nd year – Reims Campus)

Sociology of marketing and market techniques (Master “Marketing & Society”)

Controversies in marketing (Master « Marketing & Société », 2e année)verses (EMI, Master « marketing et société »)

Université Paris Est Marne-La-Vallée (2012-2019) :

The socio-economics of social media

Sociology of digital worlds

Introduction to marketing

Digital marketing and online advertising

other activities 

2020- ….
Scientific head of the “Marketing & society” master’s degree within the Innovation Management School of Sciences Po.

Researcher at the Social Sciences department of Orange Labs (SENSE)

Associate Professor (PAST) at Université Paris Est Marne-La-Vallée.
Co-head of the "Communication and social media" Master’s degree 


Phd in Economics, Université Paris X-Nanterre, (supervisor: François Eymard-Duvernay)

Last Publications

All publications from Kevin Mellet
Back to top