Kevin Mellet

Assistant professor
Sociology of market techniques , Business and everyday uses of digital technologies, Economy and regulation of personal data

Research Programs

  • Governance, economic organizations program
  • Law, norms, regulations program

BIO 

Kevin Mellet’s work mainly draws on economic sociology and science & technology studies to study market techniques in the digital age:

  • the practices, devices, and intermediaries that contribute to the market’s functioning (job boards, online consumer reviews, etc.);
  • the appropriation of marketing codes and techniques by workers on the fringes of "modern" commercial logic (YouTubers, platform workers, informal entrepreneurs in sub-Saharan Africa, etc.);
  • the knowledge, instruments, and practices of marketing (social media marketing, online advertising, etc.).

Kevin’s current research focuses on the emerging data marketing landscape and the formation and regulation of the personal data economy.

publications

  • Mellet, Kevin et Beauvisage, Thomas. Cookie monsters. Anatomy of a digital market infrastructure. Consumption Markets & Culture, 2020, vol. 23, no 2, p. 110-129. https://hal.archives-ouvertes.fr/halshs-02279163
  • Berrou, Jean-Philippe, et Kevin Mellet. "Une révolution mobile en Afrique subsaharienne?." Réseaux, n°1 (2020): 11-38. https://hal.archives-ouvertes.fr/hal-02506830
  • Beauvisage, Thomas, Jean-Samuel Beuscart, et Kevin Mellet. "Numérique et travail à-côté. Enquête exploratoire sur les travailleurs de l’économie collaborative." Sociologie du travail60.2 (2018)
  • Mellet, K., Beauvisage, T., Beuscart, J. S., & Trespeuch, M. (2014). A ‘democratization’of markets? Online consumer reviews in the restaurant industry. Valuation Studies, 2(1), 5-41. https://hal.archives-ouvertes.fr/hal-02947884
  • Beuscart, Jean-Samuel, et Kevin Mellet. Promouvoir les œuvres culturelles: usages et efficacité de la publicité dans les filières culturelles. Paris, La Documentation Française, 2012. 
    https://hal.archives-ouvertes.fr/hal-03398359

See all publications

TEACHING ACTIVITIES

Sciences Po (2020 - present)

  • Digital culture (undergraduate programme)
  • Sociology of marketing and market techniques (Master’s in Marketing & Society)
  • Controversies in marketing (Master’s in Marketing & Society)

Former Positions

University of Paris-Est Marne-La-Vallée (2012 - 2019)

  • Socio-economics of social media
  • Sociology of digital worlds
  • Introduction to marketing
  • Digital marketing and online advertising

OTHER ACTIVITIES 

  • Scientific head of Sciences Po’s Innovation Management School “Marketing & Society” Master’s degree (2020 - present)
  • Researcher at Orange Labs’ (SENSE) Social Sciences department (2006 - 2020)
  • Associate Professor (PAST) and co-chair of the "Communication and Social Media" Master’s degree at University of Paris-Est Marne-La-Vallée (2016 - 2019)

EDUCATION 

2006
PhD in Economics, Paris Nanterre University (advisor: François Eymard-Duvernay)

Last Publications

All publications from Kevin Mellet
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