The digital transformation is profoundly changing magazine publishing, media agencies and advertising networks, making it necessary for them to adjust their activities, business model and core business.Subsequently, UDECAM (the French Union of Consultancies and Media Buyers) and SEPM Marketing & Publicité (the Marketing and Advertising branch of the French Magazine PublishersÁssociation) took the initiative to develop, jointly with Sciences Po Executive Education, a seminar that brought together industry players to discuss a shared vision and which thus led to the creation of the CEPAM: the Collective of Publishing Companies and Media Agencies.
