The Making of Market Research in the 1950s and 1960s (France and Great Britain)

Ce projet est financé par le Scientific Advisory Board de l’Université Paris Cité pour une durée de 24 mois. Il est dirigé par Kevin Mellet et Marie-Emmanuelle Chessel.

Résumé :

In recent decades, historical and sociological research has taken an interest in market research, which can be defined as  a form of codified knowledge generated from field surveys of consumers and firms and conducted by specialised  organisations (agencies, institutes) on behalf of clients (usually firms). The literature on market research is scattered, both  geographically and in terms of the research questions raised. The aim of this project is to contribute to the history and  sociology of market research and to help structure it as a field of research.