Facebook teams up with School of Public Affairs for a "Design Jam" at Sciences Po

Facebook teams up with School of Public Affairs for a "Design Jam" at Sciences Po

  • ©Sciences Po©Sciences Po

Students of the School of Public Affairs, as part of the Public Policy Incubator, participated in a "Design Jam" workshop on May 19, 2017, organized by Facebook. This is the first time that Facebook has partnered with a higher education institution to offer a morning of reflection on the new ways of approaching Design Thinking and data protection for users of online services.

During the session, the participants including Stephen Deadman (Global Deputy Chief Privacy Officer - Facebook), Dan Hayden (Data Analyst - Facebook) Matias Ferrero (Service & Interaction Designer - Fjordnet) and Olivier Desbiey (Innovation & Prospective - CNIL Digital Innovation) showed that for every problem, there could be an infinite number of solutions.

Stephen Deadman said:

"While people embrace innovation, they also want to feel in control of the apps and services they use. To provide that control, we need to design intuitive technologies that require no user training and apply it to how we build trust, transparency and control around the way apps and services work today. Design Jams bring together designers, entrepreneurs, policy experts and regulators to come up with new and creative designs to build trust, transparency and control."

The participants themselves experimented with Lego bricks: Tasked with building a duck, it was clear at the end of the exercise that each result was different.

The speakers were able to show that user experiences should be built around exchange and dialogue in order to respect Design Thinking. Students then organized focus groups to identify users' expectations about protecting their data.

The second part of the session was dedicated to group work organized around the 5 stages of design: empathy (putting oneself in the user's place and understanding needs), definition (of the problem at the source), ideation (generating several ideas to solve a problem), prototyping and testing (launching the project).

For Reine de Mereuil, a student at the School of Public Affairs, this type of day allows for a discussion of the difficulties encountered in the implementation of a project and promotes reflection:

"We have been working on a prototype to incubate for 3 months now. This type of workshop, led by experts from different fields, allows us to take a step back on our projects and stimulate our creativity. We are able to identify good and bad intuitions and thus advance considerably in our work. "

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