App icons are the new trademarks
- App Icons ©Zeeger Vink
The explosion of the mobile app market has completely changed the way that consumers interact with logos and trademarks. Apps now rely on their icons to distinguish them from large numbers of brands offering similar and rival services. Zeeger Vink, Intellectual Property Lawyer and Lecturer in Communications, Media & Creative Industries at the School of Management and Innovation, gives ten recommendations to ensure the creation of a strong, distinctive, and protected app icon. Watch his tutorial.
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