Master Marketing: New Luxury & Art de Vivre, Semesters 3 and 4

Mise à jour du: 
18 September, 2018

Programme, semester 3

Students can replace one Sciences Po class with one class at Parsons Paris

Specialisation (fundamentals)

  • Making sense of data sets, Hours / semester: 24 hours, ECTS: 4
  • The Social Web: traces, uses and analysis, Hours / semester: 24 hours, ECTS: 4
  • Selective retail and omicanal, Hours / semester: 24 hours, ECTS: 4
  • Global value chains in the luxury industry, Hours / semester: 12 hours, ECTS: 2
  • Market studies module 2, Hours / semester: 12 hours, ECTS: 2

Luxury Goods and Services

5 to choose from

  • Fashion and accessories, Hours / semester: 12 hours, ECTS: 2
  • Jewellery and watches, Hours / semester: 12 hours, ECTS: 2
  • Perfume and Beauty, Hours / semester: 12 hours, ECTS: 2
  • Fine foods & restaurants, Hours / semester: 12 hours, ECTS: 2
  • Experiential Luxury, Hours / semester: 12 hours, ECTS: 2
  • Fine wines and spirits, Hours / semester: 12 hours, ECTS: 2
  • Travel and hospitality, Hours / semester: 12 hours, ECTS: 2
  • Automobile, Hours / semester: 12 hours, ECTS: 2
  • Event management, Hours / semester: 12 hours, ECTS: 2

Workshop

3 to choose from

  • Entrepreneurial Lab', Hours / semester: 12 hours, ECTS: 2
  • Negotiation, Hours / semester: 12 hours, ECTS: 2
  • Creativity and collective intelligence, Hours / semester: 12 hours, ECTS: 2
  • Judgement and decision making, Hours / semester: 12 hours, ECTS: 2
  • Coding, Hours / semester: 12 hours, ECTS:
  • Datavisulisation, Hours / semester: 12 hours, ECTS: 2

Language

Total required ECTS: 38 (without languages and options)

Programme, semester 4

  • Internship : 30 ECTS
  • Final diploma examination: Grand Oral : 6 ECTS
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