Master Marketing: New Luxury & Art de Vivre, Semester 2

Mise à jour du: 
18 September, 2018

Programme

  • Study-trip in January (to be confirmed)
  • Special events

Core curriculum

Social Sciences

  • One course in the module " Responsibility

    Programme

    • Study-trip in January
    • Special events

    Core curriculum

    Social Sciences

    Specialisation

    Sustainability aspects treated in all classes

    • Sustainable Luxury, Hours / semester: 24 hours, ECTS: 4
    • Luxury Markets and Consumers around the world (general introduction + specialists), Hours / semester: 24 hours, ECTS: 4
    • Financial stakes of marketing, Hours / semester: 12 hours, ECTS: 2
    • Legal aspects of marketing, Hours / semester: 12 hours, ECTS: 2
    • Customer behavior, Hours / semester: 12 hours, ECTS: 2
    • Digital strategies of Luxury Brands, Hours / semester: 12 hours, ECTS: 2

    Workshop

    1 to choose from 

    • Presentation skills, Hours / semester: 12 hours, ECTS: 2
    • Design-thinking and creativity, Hours / semester: 12 hours, ECTS: 2
    • Storytelling/Storysharing, Hours / semester: 12 hours, ECTS: 2

    Language

    Total required ECTS: 30 (without languages and options)

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