Master Marketing: New Luxury & Art de Vivre, Semester 1

Mise à jour du: 
18 September, 2018

Programme

Core curriculum

Social Sciences

  • The Great Transition: Commons, Innovation and Responsibility, Hours / semester: 24 hours, ECTS: 4
  • History and Sociology of Luxury and Fashion in France and Europe, Hours / semester: 24 hours, ECTS: 4

Fundamentals

  • Fundamentals of Marketing, Hours / semester: 24 hours, ECTS: 4
  • Business strategy, Hours / semester: 24 hours, ECTS: 4

Specialization

Sustainability aspects treated in all classes

  • Market studies, Hours / semester: 24 hours, ECTS: 4
  • Brands and Branding, Hours / semester: 24 hours, ECTS: 4
  • International marketing, Hours / semester: 24 hours, ECTS: 4

One Workshop

  • Statistics, Hours / semester: 12 hours, ECTS: 2
  • Creative Workshops, Hours / semester: 12 hours, ECTS: 2
  • Storytelling/Storysharing, Hours / semester: 12 hours, ECTS: 2

Language

Important: French Foreign Language courses are mandatory for students who do not already have at least a level 4 in French at Sciences Po

Total required ECTS: 34 (without languages and options)

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