"The new global brands will be Chinese and Indian"
How can emerging brands, and Chinese brands in particular, become more global? What are the skills and qualities marketing managers should have? These are some of the questions addressed by Nirmalya Kumar, Director of Strategy at Tata Sons, during his lecture at Sciences Po. Watch the video.
About Nirmalya Kumar:
Dr Kumar was professor of marketing and director of Aditya Birla India Centre at the London Business School. He has previously taught at Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). Dr Kumar has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors, including ACC, Bata India and UltraTech Cement.
As an author, Dr Kumar has written six books, the latest being Brand Breakout: How Emerging Market Brands Will Go Global. He has published several articles in Harvard Business Review and other leading academic journals. These publications have attracted over 10,000 citations on Google Scholar.