How can emerging brands, and Chinese brands in particular, become more global? What are the skills and qualities marketing managers should have? These are some of the questions addressed by Nirmalya Kumar, Director of Strategy at Tata Sons, during his lecture at Sciences Po. Watch the video.
About Nirmalya Kumar:
- Entrepreneurs at the Sciences Po incubator ©Sciences Po
Maxime Marzin, head of the Sciences Po business incubator, talked to us about the fantasies, setbacks and successes of the students he accompanies on the great adventure of entrepreneurship.
How does the Sciences Po incubator differ from those of other universities?
- L'entrée du 28 rue des Saints-Pères ©Sciences Po
The 2016 Ideas Rankings for economics research have just been published. Computed using data from the RePEc (Research Papers in Economics) database, these rankings take into account scientific publications and citations from the past ten years. Sciences Po ranks among the top five percent of economics research institutions in the world alongside Harvard (in first place), the Massachusetts Institute of Technology (MIT) and the London School of Economics (LSE).
- Anne Boring ©Sciences Po
It's a fact: there are fewer female than male students involved in the start-ups incubated at Sciences Po. Economist Anne Boring specialises in gender inequality. She explains why young women may not feel legitimate enough to start a business and presents the initiatives Sciences Po is putting in place to help young women break the vicious circle of self-depreciation.
Why do young women seem to be more reluctant to start a business venture?