The first promotion of the Master in Marketing: New Luxury & Art de Vivre in Milan

  • The first promotion in Milan ©Sciences PoThe first promotion in Milan ©Sciences Po

There is no doubt that Milan, the Italian capital of fashion and design, was the ideal city to organize the study trip for the first class of the Marketing Masters degree: New Luxury & Art de Vivre, which took place from January 19 to 22, four intense days to open the second semester of the Masters degree.

The programme was dense: meetings with professionals and academics passionate about fashion, design and gastronomy, visits to stores and production sites.

The Great Transition: successful conclusion to the SMI group projects

  • The Great Transition: Winning ProjectsThe Great Transition: Winning Projects

The Great Transition is an experience that brings all School of Management and Innovation first students into direct interaction with contemporary grand challenges and their impact for the world of business and for themselves as citizens.

The Great Transition 2018-2019: top ten projects presented to the jury

  • The Great Transition Catalogue 2018-2019 ©Sciences PoThe Great Transition Catalogue 2018-2019 ©Sciences Po

Discover the ten most promising projects developed by our students to face the "urgency of now" which were presented to the jury of the GreatTransition class with Marie Laure SALLES, PhD HDR Dhc.

The three winners chosen by the jury and the public are :

New Dual Degree with the Stockholm School of Economics

Business, Management, and Sustainability
  • Students, Stockholm School of Economics ©Juliana Wiklund / SSEStudents, Stockholm School of Economics ©Juliana Wiklund / SSE

The Sciences Po School of Management and Innovation in Paris and the Stockholm School of Economics have joined forces to create a dual Master's degree programme in Economics, Management and Sustainability.

Students will complete the programme in two years, spending the first year at Sciences Po in the Master in International Management & Sustainability and the second year at the Stockholm School of Economics in the Master in Business & Management.

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VR for Empathy

  • VR for Empathy ©Sciences PoVR for Empathy ©Sciences Po

Students of our Master Marketing programme (fr.) getting closer to the reality of migrants crossing the Mediterranean thanks to a #VR installation.

Many thanks to Jean-Edouard André who teaches "Web, hyper-médias et Empowerment" (fr.) and Sarah Mariotte of smartVR studio for this experience !

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App icons are the new trademarks

10 recommendations for strong and distinctive app icon design from Zeeger Vink, Intellectual Property Lawyer and Lecturer at the School of Management & Innovation
  • App Icons ©Zeeger VinkApp Icons ©Zeeger Vink

The explosion of the mobile app market has completely changed the way that consumers interact with logos and trademarks. Apps now rely on their icons to distinguish them from large numbers of brands offering similar and rival services. Zeeger Vink, Intellectual Property Lawyer and Lecturer in Communications, Media & Creative Industries at the School of Management and Innovation, gives ten recommendations to ensure the creation of a strong, distinctive, and protected app icon. Watch his tutorial.

Simulating Negotiations on Climate Change

A new course at Sciences Po’s School of Management and Innovation
  • Actualité Sciences PoActualité Sciences Po

Active and innovative learning techniques

For its first year of existence, one of the objectives of EMI was the introduction of active and innovative learning techniques in their course offer. In this framework, a climate negotiation was successfully organized in Professor Eloi Laurent’s course “Political Economy of the Environment-Managing our ecological crisis”.

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A New Master's in Luxury Marketing

For responsible luxury mindful of sustainable development
  • Place Vendôme, Paris ©Jose Ignacio Soto/ShutterstockPlace Vendôme, Paris ©Jose Ignacio Soto/Shutterstock

Starting in September 2019, the School of Management and Innovation is launching a new Master’s degree in marketing entitled “New Luxury & Art de Vivre”.

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The Great Transition 2017/2018 - Final Jury

  • The Great Transition 2017/2018 - Final JuryThe Great Transition 2017/2018 - Final Jury

Presentation of 12 selected Group Projects developed in the context of the Great Transition course and identified as particularly promising.

The projects will be presented to a special jury of seasoned entrepreneurs, investors and professionals:

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Leadership for a responsible future

Watch the interview with University of St.Gallen professor Omid Aschari
  • Omid Aschari at Sciences PoOmid Aschari at Sciences Po

On 22 November at Sciences Po, University of St.Gallen professor Omid Aschari gave a Master Class on effective leadership for a responsible future to students from the School of Management and Innovation. Professor Aschari teaches the University of St.Gallen’s flagship Master of Strategy and International Management programme.

Find out more

 

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