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	<title>Globalization &#8211; Arts &amp; Sociétés</title>
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	<description>Letter of Seminar</description>
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	<title>Globalization &#8211; Arts &amp; Sociétés</title>
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		<title>#11-2 &#124; Major Exhibitions &#124; Olivier Berggruen</title>
		<link>https://www.sciencespo.fr/artsetsocietes/en/archives/2566</link>
		
		<dc:creator><![CDATA[Carole]]></dc:creator>
		<pubDate>Thu, 29 Jun 2006 20:00:12 +0000</pubDate>
				<category><![CDATA[Biennial]]></category>
		<category><![CDATA[Exhibitions]]></category>
		<category><![CDATA[Globalization]]></category>
		<guid isPermaLink="false">http://www.sciencespo.fr/artsetsocietes/?p=2566</guid>

					<description><![CDATA[ In The Ephemeral Museum, Francis Haskell decried the new hegemony created by major art exhibitions and the harmful consequences thereof. He recalled the genesis of the ways in which art works circulate as well as, from the early twentieth century, the first loans of paintings for prestigious international exhibitions, the establishment of ties between museums&#160;<a href="https://www.sciencespo.fr/artsetsocietes/en/archives/2566" class="read-more">Continue Reading</a>]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"> In <em>The Ephemeral Museum</em>, Francis Haskell decried the new hegemony created by major art exhibitions and the harmful consequences thereof. He recalled the genesis of the ways in which art works circulate as well as, from the early twentieth century, the first loans of paintings for prestigious international exhibitions, the establishment of ties between museums and other institutions, and the role played by various forms of nationalism.<br />
Exhibitions have always been sites of legitimation and regulation for artistic life and for the market. The history dates back to the seventeenth century and to the first salons organized by the young Academy of Painters and Sculptors, which tried to curb a movement toward self-management on the part of artists. Thus, toward the middle of the seventeenth century, a certain Martin de Charmois could complain to the royal family about artists who wanted to shake off their status as artisans by keeping shop themselves and securing their own market.<br />
We know what followed, with salons organized by a powerful Academy ultimately coupled with juries that were more open to varied selection criteria. From a still rather simple system affecting a still rather limited and homogeneous world, we have passed over to an ever more complex situation with an ever greater number of actors, sites, and objects for the use of vaster and vaster populations. One need only examine to what extent Biennials have proliferated since the 1990s, establishing themselves now as genuine artistic phenomena in their own right as well as for purposes of tourism and diplomacy and with regard to economic and political considerations.<br />
Paul Ardenne and Olivier Berggruen, who are art historians as well as exhibition curators, have had many years of experience dealing the events that punctuate international artistic life. The assessments they have drawn up are both informed and critical: acceleration, globalization, and standardization of the norms of legitimation as well as of the sites of presentation; cross-fertilization among institutions that have become interchangeable; the preeminent place of art fairs, of show business [du spectacle], and of economics, with elitism and populism combined amid unequal exchanges between the West and its partners.<br />
In this respect, islets of resistance&#8211;if not breaches&#8211;do indeed exist. But to some, the political condition of art will seem to be determined largely by positions that might aim more at maintaining a bogus exoticism than at inventing a true dialogue with new arrivals on the market. Others will see the extension of the domain of art as a privileged site for tensions wherein questions of identity and power are tirelessly raised over and over again through breaking down existing fiefdoms and by an effort to activate the world’s thought.</p>
<p style="text-align: right;">Laurence Bertrand Dorléac<br />
Seminar of June 29, 2006</p>
<p style="text-align: justify;"><strong><div class="heading-entrance clearfix "><h1>The Time<br />
of Changes</h1><div class="hr"></div><p>Olivier Berggruen</p></div><!-- .heading-entrance (end) --></strong></p>
<p style="text-align: justify;"><span class="textecourant">Developments that can be observed on the arts scene over the past few decades leave little room for doubt: marked by the effects of globalization, the situation of art today reflects the trace of commercial exchanges between the West and its partners (and sometimes its ideological adversaries, like Cuba). The same institutional structures are to be found in all four corners of the globe as the art market extends its reach almost everywhere in the world. It is also well known that contemporary art is the mainstay of this market; museum policies are centered in large part around the dissemination of this kind of art, and the exhibition and production networks that are established among museums, artists, galleries, critics, collectors, and the specialized press are heading in the direction of standardization, just like Western-led economic globalization. Another phenomenon in this process of cultural regularization involves the holding of major exhibitions such as biennials and other large-scale events, which are being organized at a brisk pace, whereas in the public mind art fairs have replaced biennials (I shall return to this point).</span></p>
<p><strong><span class="textecourant">The Triumphs of the Market</span></strong></p>
<p style="text-align: justify;"><span class="textecourant">Let us pause for a moment to take a broad overview of the universe of contemporary art. Artists, galleries, dealers (those involved in the “secondary market,” to use the American expression, that is to say, resellers of works that have already been put on the market), art critics, museums, private foundations, art historians, public partners, sponsors, advertisers, and auction houses play the roles industrial and commercial Europe had assigned to them in the nineteenth century. This expansion of the art world reached its zenith with the building of the major European and American museums, the creation of New York’s Museum of Modern Art in 1929 symbolically marking the date when contemporary art became the object of all desires. And yet, while in the past these just enumerated groups fulfilled well-defined roles, what the present-day world encourages is their cross-fertilization. To take one example, major commercial galleries are now opening spaces that look just like museum rooms; they organize retrospectives that many museums would be prepared to receive (partnerships between the public and private sectors have indeed become quite common) and they publish luxuriously printed catalogues. What we are witnessing, therefore, is an overturning of hierarchies when some New York gallery owner has more influence than most museum directors. Conversely, some administrators have been lured by the commercial world and are now working for galleries or auction houses. More disturbing is the fact that, in light of the unprecedented craze for contemporary art, some museums are surrendering their independence to the benefit of products brought out by the market, sometimes doing so under pressure from the kind of trustees one finds in the English-speaking world; they thus give up their independence and yield to the pressure of the kind of conformism that is dictated by the art market.<br />
In this planetwide art world, a dominant view, the market’s, seems to be triumphant. As the contemporary arts scene has developed, the structures for receiving art have multiplied. And faced with the diversity of these initiatives, biennials are assigned the role of clearing the ground and of setting in order the often chaotic forces in play. But in fact, the art market itself regularizes the situation much more forcefully than any effort on the part of critics or institutions. Now, the world of major exhibitions is currently experiencing discomfort due to its fear of being supplanted by trade fairs.[ref]This fear was expressed during a colloquium on the future of the Biennale organized in December 2005 by Robert Storr in Venise (“Where Art Worlds Meet: Multiple Modernities and the Global Salon,” Palazzo Cavalli Franchetti).[/ref] And yet, do not biennials, too, fit into the logic of the market? Whatever the case may be, the first and foremost of them, the one that serves as the prime example&#8211;Venice&#8211;was created a century ago in order to claim a cultural and commercial position that had already been inaugurated, a bit, during the pre-Napoleonic era. Relations between the Biennale and the commercial world were, so to speak, natural: commissions on the sale of art works served to finance the Biennale until the student movements of 1968 put an end to this system.</span></p>
<p><strong><span class="textecourant">Between Elitism and Populism</span></strong></p>
<p style="text-align: justify;"><span class="textecourant">We thus arrive at a situation in which major international events, fairs, and museums share complementary roles. The cultural landscape takes on easily recognizable forms in which major brands dominate. To cite one example, the general policy of the Guggenheim&#8211;the first arts multinational&#8211;encourages such standardization when exhibitions circulate from one “branch” to another, between Berlin, Venice, Bilbao, and New York (as was the case with a retrospective of the paintings of Jeff Koons)[ref]It will also be noted that museum collections often serve as instruments of exchange between major institutions and new public or private partners who wish to participate in the culture market. Of course, the circulation of art works is not reprehensible in itself, on the contrary; but, as Philippe de Montebello has underscored in a recent speech, the unfortunate consequence of such a policy is sometimes that it excludes from the dialogue institutions that often are deserving but lack any real power of their own.[/ref]. Each year, the Guggenheim gives a prize to the best artist chosen by an international jury, just as the Biennale awards a prize to one of its participants. In their own way, auction houses also create winners and losers. They do this so well that, in the view of the public, these institutions take on easily interchangeable identities. Moreover, the standardization of cultural networks goes beyond “contents” and extends to the “containers”: from one continent to another, the ways in which works are presented all head in the same direction: toward white, smooth, and anonymous spaces (the “white cube,” which has lent its name to one of the main London galleries), sober good taste, and a technocratic-looking concern with efficiency&#8211;in short, a postindustrial aesthetic only a few architects succeed in pulling off. A similar conformism reigns over the tools of art’s dissemination, such as the specialized reviews that often have recourse to the same jargon as critics use, for there exists a language specific to contemporary art that would be worth studying as a striking symptom of the way the art of today operates.<br />
</span><span class="textecourant">Let us now come to the question of the dissemination of contemporary art in an overall context. If art is experienced as a product of exchange, it is, in my opinion, caught between two contradictory forces: on the one hand, its dissemination and propagation according to the methods of advertising and commerce; on the other, an aura of exclusiveness that keeps it in a situation of autarchy. There are, therefore, two forms of discourse that come across, one elitist, the other populist. One of these forms of discourse is populist, for the democratization of cultural institutions coincides with an increase in the number of sites where art is received; art claims a greater affinity with other modes of communication, which are often popular ones, such as movies, television, fashion, advertising, and so forth. In the main, contemporary art rests less on knowledge inherited from nineteenth-century sorts of institutions (opera, theater, mythological texts, knowledge of literature and poetry) than on conventions that are expressions of popular culture. The other discourse is elitist, because art has been erected into a mode of thought, sometimes an esoteric one, and constitutes a form of discourse about itself, as in the work of Ryman and Richter. Without having some references to its history, without knowledge of the games in which it indulges with increasing gusto, understanding contemporary art is a difficult undertaking. A turning point seems to have occurred since art was turned into a mode of thought (thanks to Marcel Duchamp), yet this is a kind of thinking that remains essentially visual.<br />
Beyond the issue of learning certain rules, there is, however, also the question of people’s access to culture. While networks for teaching and disseminating art have developed, it remains no less the case that the entrance fee has become more expensive than ever and is reserved for an elite that formerly was intellectual and artistic and that today is financial and media driven. Such access requires considerable capital&#8211;on the part of galleries whose operating costs are dear and on the part of collectors who are sometimes caught up in the game of their speculative ambitions, while critics have themselves become fully involved in the extant commercial stakes (prefacing a gallery’s exhibition catalogue is the most lucrative activity an art critic can undertake). The people who make up these networks live in a parallel universe, an obligatory circuit made up of trips from one major exhibition to the next and encounters in a privileged world on the occasion of openings that are followed by sumptuous dinners. There is no question of decrying this state of affairs but, rather, of showing that, though this accelerated globalization, the West is extending its domination.</span></p>
<p><span class="textecourant"> <strong>The Dominant West and its Islets of Resistance</strong></span></p>
<p style="text-align: justify;"><span class="textecourant">The question of cultural dialogue between the West and its partners raises a certain number of problems, beginning with that of the equality of relations. No one challenges the dissemination&#8211;or the teaching&#8211;of contemporary art on a planetary scale. South America and Japan for generations, Africa more recently, and China and India, too, participate in this process of “exchange.” Nevertheless, it can be asked whether such democratization does not constitute a new sort of colonial project, since the West is exporting its cultural institutions into countries whose traditions are relatively different. (One need only mention the case of countries in which the production of art is connected with religious considerations.) The arts of these countries nonetheless find their place within an overall, worldwide context; their artistic productions, even traditional ones, exist in contact with other artistic forms on which they nourish themselves. (This is not the place to go any deeper into this complex question, but any attempt to exclude non-Western arts from aesthetic discourse ends in a form of exoticism that constitutes a glaring mistake.) A certain vision of art has been imposed somewhat all over the world, without for all that stifling local or regional initiatives&#8211;often fecund forces of resistance are built up through contact with the West. As proof of the complexity of the relations between former colonizers and the colonized, take the example of the kind of art that developed in Brazil during the 1960s under the impetus of Neoconcretism (sometimes given the name <em>Tropicalismo</em>). For Hélio Oiticica and, more recently, Cildo Meireles, the notion of representation and transposition of a cultural identity is replaced by one that consists in appropriating for oneself what the West produces, absorbing it and digesting it in an anthropophagic way. This typically Brazilian mode of artistic operation derives in large part from the writings of the poet Oswald de Andrade.[ref]Oswald de Andrade, <em>Manifesto Antropófago</em>, 1928.[/ref] Or, to cite another example, there is Jean-Michel Basquiat’s work, whose power has been its ability to integrate into the dominant pictorial discourse heterogenous features coming from “underground” cultures. The forms of artistic discourse are renewed with the launching of this cultural brew. There is, therefore, always a possibility of subversion of conventional modes, right inside postindustrial society.<br />
That said, distribution of information is still handled by the West, and the dominant cultural operators are Western. The situation of major exhibitions such as biennials is to be instruments that guarantee the maintenance of this status quo. Yet within the system, breaches open&#8211;often remarkable attempts to call back into question the present-day situation (the Havana Biennial and, often, the work of South American and African curators). Though these breaches, we discover that the dominant discourse, far from being inflexible, is liable to be turned against itself&#8211;via initiatives that consist, precisely, in displacing these institutions geographically and culturally. Hélio Oiticica wore carnival costumes (called <em>Parangolés</em>) that asserted the fluidity of his artistic stance, somewhere between the aesthetic realm and lived experience; the American artist David Hammons had exhibited a few objects on a New York street corner; the Indian dancer Sharmila Desai is rethinking the role of the traditional artistic disciplines in her country of origin by transposing them within the context of the contemporary arts scene. Such initiatives assert a vitality that draws its source at the margins of the dominant system&#8211;proof positive that this system offers the possibility of dialogue with other ways of apprehending art.</span></p>
<p><strong><span class="textecourant">A Biennial as a Place of Reflection</span></strong></p>
<p style="text-align: justify;"><span class="textecourant">My conclusion is, at the very best, provisional. Within the context of an international arts scene, geographic or ethnic origins no longer have the determining character they once had (even though, as we have just seen, some artists claim a geographical specificity&#8211;and yet, such a specificity is articulated in the light of a confrontation with the West). Aesthetic regularization is assured, for better or worse, by market forces whose mark is not imposed in some uniform way. While it is true that the traditional institutions of Venice, Bâle, Miami, and Kassel are reinforced, contemporary art has the capacity to escape from hegemonic forces by espousing the forms of a discourse that is capable of questioning the very structures of its creation and dissemination. Robert Storr, curator of the next Venice Biennale, has made himself the spokesperson for alternative modes of presentation, conjuring up the spirit of the Salons at the time of Diderot and the Enlightenment. For my part, I would like to imagine the future of biennials not as weakened under the weight of efforts at standardization but as places of reflection. Why not underscore the role of biennials by opposition to institutions that graft themselves onto their successes? And why not affirm their specificity? Short of renouncing their ambitions to become museums and encyclopedias, it is incumbent upon biennials to create spaces of dialogue, confrontation, and diversity for contemporary art.</span></p>
<hr />
<span class="text-highlight"><strong>Bibliography</strong></span><!-- .highlight (end) -->
<p><span class="textecourant"><strong>Alloway, Lawrence</strong>. <em>The Venice Biennale, 1895-1968: From Salon to Goldfish Bowl</em>. London: Faber, 1969.</span></p>
<p><strong>Jones, Caroline A.</strong> “Troubled Waters&#8211;Globalism and the Venice Biennale” <em>Artforum</em>, February 2006: 91-92.</p>
<p><strong>Montebello, Philippe de</strong>. “The Art Museum and the Public Trust.” Lecture given at the Fogg Art Museum, Cambridge, Massachusetts, 2002. Privately printed, May 2002.</p>
<p><strong>Newhouse, Victoria. </strong><em>Art and the Power of Placement. </em>New York: Monacelli Press, 2005.</p>
<hr />
<p style="text-align: justify;"><span class="text-highlight"><strong>Olivier Berggruen</strong></span><!-- .highlight (end) --><span class="textebio"><span class="auteurbio" style="color: #000000;"> , who was born in Switzerland, studied art history at Brown University in Providence, Rhode Island and at the Courtauld Institute in London. He worked briefly in the Impressionist and Modern department of Sotheby’s London office before opening a modern and contemporary art gallery in the early 1990s. Since 2002, he has been associate curator at the Shirn Kunsthalle in Frankfurt. Berggruen has also curated several major international exhibitions, notably “Henri Matisse: Papiers découpés” (Frankfurt and Berlin, 2002-2003) and “Yves Klein” (Frankfurt and Bilbao, 2004-2005). For 2006, he is preparing a retrospective on Paul Klee’s work (Santander and Rome) as well as an exhibition around the theme of “Picasso and the Theater” in Frankfurt.</span><br />
</span></p>
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		<item>
		<title># 11-1 &#124; Major Exhibitions &#124; Paul Ardenne</title>
		<link>https://www.sciencespo.fr/artsetsocietes/en/archives/2554</link>
		
		<dc:creator><![CDATA[Carole]]></dc:creator>
		<pubDate>Thu, 29 Jun 2006 09:00:11 +0000</pubDate>
				<category><![CDATA[Biennial]]></category>
		<category><![CDATA[Exhibitions]]></category>
		<category><![CDATA[Globalization]]></category>
		<guid isPermaLink="false">http://www.sciencespo.fr/artsetsocietes/?p=2554</guid>

					<description><![CDATA[In The Ephemeral Museum, Francis Haskell decried the new hegemony created by major art exhibitions and the harmful consequences thereof. He recalled the genesis of the ways in which art works circulate as well as, from the early twentieth century, the first loans of paintings for prestigious international exhibitions, the establishment of ties between museums&#160;<a href="https://www.sciencespo.fr/artsetsocietes/en/archives/2554" class="read-more">Continue Reading</a>]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;">In <em>The Ephemeral Museum</em>, Francis Haskell decried the new hegemony created by major art exhibitions and the harmful consequences thereof. He recalled the genesis of the ways in which art works circulate as well as, from the early twentieth century, the first loans of paintings for prestigious international exhibitions, the establishment of ties between museums and other institutions, and the role played by various forms of nationalism.<br />
Exhibitions have always been sites of legitimation and regulation for artistic life and for the market. The history dates back to the seventeenth century and to the first salons organized by the young Academy of Painters and Sculptors, which tried to curb a movement toward self-management on the part of artists. Thus, toward the middle of the seventeenth century, a certain Martin de Charmois could complain to the royal family about artists who wanted to shake off their status as artisans by keeping shop themselves and securing their own market.<br />
We know what followed, with salons organized by a powerful Academy ultimately coupled with juries that were more open to varied selection criteria. From a still rather simple system affecting a still rather limited and homogeneous world, we have passed over to an ever more complex situation with an ever greater number of actors, sites, and objects for the use of vaster and vaster populations. One need only examine to what extent Biennials have proliferated since the 1990s, establishing themselves now as genuine artistic phenomena in their own right as well as for purposes of tourism and diplomacy and with regard to economic and political considerations.<br />
Paul Ardenne and Olivier Berggruen, who are art historians as well as exhibition curators, have had many years of experience dealing the events that punctuate international artistic life. The assessments they have drawn up are both informed and critical: acceleration, globalization, and standardization of the norms of legitimation as well as of the sites of presentation; cross-fertilization among institutions that have become interchangeable; the preeminent place of art fairs, of show business [du spectacle], and of economics, with elitism and populism combined amid unequal exchanges between the West and its partners.<br />
In this respect, islets of resistance&#8211;if not breaches&#8211;do indeed exist. But to some, the political condition of art will seem to be determined largely by positions that might aim more at maintaining a bogus exoticism than at inventing a true dialogue with new arrivals on the market. Others will see the extension of the domain of art as a privileged site for tensions wherein questions of identity and power are tirelessly raised over and over again through breaking down existing fiefdoms and by an effort to activate the world’s thought.</p>
<p style="text-align: right;">Laurence Bertrand Dorléac<br />
Seminar of June 29,  2006</p>
<p style="text-align: justify;"><strong><div class="heading-entrance clearfix "></div><!-- .heading-entrance (end) --></strong></p>
<div id="attachment_2558" style="width: 310px" class="wp-caption alignleft"><img aria-describedby="caption-attachment-2558" class="size-medium wp-image-2558" src="http://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-1-1-300x206.jpg" alt="" width="300" height="206" srcset="https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-1-1-300x206.jpg 300w, https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-1-1.jpg 330w" sizes="(max-width: 300px) 100vw, 300px" /><p id="caption-attachment-2558" class="wp-caption-text">Inauguration of the First Beijing International Art Biennial, 2003.</p></div>
<p style="text-align: justify;"><span class="textecourant">The main purpose of the present talk is to provide an account of the phenomenon of globalization in the arts. The essential vehicle for this process is the major international art exhibition (Documentas, Manifestas, biennials from the North and the South, and so on). The second point to be broached here concerns the cultural homogenization that results from the way in which these major exhibitions are organized. For, save for some very rare exceptions, the West is always the project director. We shall see that, as a consequence, the international art exhibition can be viewed in two ways: as a generous aesthetic offer that recycles the diversity of forms of artistic expression coming from various places and as an effort at aesthetic regulation benefitting the West.</span></p>
<p><strong><span class="textecourant"> Large-Scale Art Mediation</span></strong></p>
<div id="attachment_2547" style="width: 310px" class="wp-caption alignleft"><img aria-describedby="caption-attachment-2547" class="wp-image-2547 size-medium" src="http://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-2-300x206.jpg" alt="" width="300" height="206" srcset="https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-2-300x206.jpg 300w, https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-2.jpg 330w" sizes="(max-width: 300px) 100vw, 300px" /><p id="caption-attachment-2547" class="wp-caption-text">Inauguration of the First Beijing International Art Biennial, 2003.</p></div>
<p style="text-align: justify;"><span class="textecourant">The first thing to be pointed out&#8211;right away and even before proceeding to our argument&#8211;is that major contemporary-art exhibitions organized at the international level are not a recent phenomenon. Indeed, the oldest ones date from the late nineteenth century, in concert with the establishment of the first art biennial in history, the Venice Biennale, in 1895. Nor are all of these exhibitions run by institutions. That was the case with the Armory Show, which took place shortly before the outbreak of World War One; French and European avant-garde artists were able to tour North America as part of an initiative that owed its success to a variety of sources, including patrons, dealers, and the artists themselves. And not all exhibitions are alike; that is to say, not all of them are motivated by a desire to exhibit, in its entirety, “art in the process of being made” (which is what contemporary art, in the strict sense, is). Their intention may, on the contrary, be to bring out some particular aesthetic trend or to advance some overtly partisan choice, as with Berlin’s Dada Messe in 1920, the counterexhibition to the Colonial Exhibition of 1931 organized by the Surrealists, the London International Surrealist Exhibition in 1938, Harald Szeemann’s “When Attitudes Become Form” in Berne, in 1969, and so on.<br />
</span></p>
<p style="text-align: justify;"><span class="textecourant">What is patent, once this point is made, is that, while the history of international exhibitions of living art was developing, a growing homogenization of this model for large-scale mediation was also taking place. In what sense is that so? There are: (a) the preponderant role of the Western institutional view, which is supposed to prevail for world art as a whole (despite a few revisions during the 1990s, when there was a flowering of multiculturalism); (b) the limitation of supply, as the phenomenon of “Top Fifty” kinds of lists became more frequent; (c) the increased concentration of so-called “consecrational” major international artistic events (with, as its inevitable consequence, the homogenization of supply, which closely follows upon its concentration), big showcases that can, in the case of contemporary art, be hierarchized as follows: Documenta Kassel in Germany (created in 1955 under the auspices of the American occupation forces as an event that would take place every four years, then every five years); the major continent-wide biennials of contemporary art; and, finally, specific events, like the “Premices” (Beginnings) exhibition run by the French Ministry of Culture in New York in order to present there a section of France’s artistic creativity during the 1990s.</span></p>
<p style="text-align: justify;"><span class="textecourant"><strong>The “Biennialist” Model</strong></span></p>
<p style="text-align: justify;"><span class="textecourant">How this “consecrational” power of major international art exhibitions is structured can best be understood by taking the example of contemporary-art biennials. During the past twenty years, these kinds of events have really spread all over the place. I shall develop my argument on the basis of the example of biennials, and I shall do so from the perspective of how the mediation of living art&#8211;an essentially cultural phenomenon&#8211;proves to be inseparable from an evidently political will to make of art, more than a merely aesthetic product, an effective agent of international relations.</span></p>
<div id="attachment_2548" style="width: 310px" class="wp-caption alignleft"><img aria-describedby="caption-attachment-2548" class="wp-image-2548 size-medium" src="http://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-3-300x203.jpg" alt="" width="300" height="203" srcset="https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-3-300x203.jpg 300w, https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-3.jpg 330w" sizes="(max-width: 300px) 100vw, 300px" /><p id="caption-attachment-2548" class="wp-caption-text">Havana, Seventh Art Biennial. Inauguration on the Plaza Vieja.</p></div>
<p style="text-align: justify;"><span class="textecourant">Now numbering about forty, contemporary-art biennials today constitute well-established poles of attraction for geocultural tourism. Sometimes showcases for local art, sometimes intermediaries for global trends, they develop along with globalization itself. While a few biennials opt for a regionalist form of resistance, others, still more numerous and stereotypical, endeavor instead to homogenize styles, aesthetic ideas, and critical outlooks. Are biennials mere products of an industrialized culture ? They are, rather, the key vehicle for a kind of standardization, already underway and cross-cultural in spirit, of artistic creation on an international scale.</span><br />
<span class="textecourant">What is one talking about when one speaks of an art biennial ? What it boils down to is a trade show [<em>salon</em>] set in a certain established site (like the automobile show, the boat show, and so on). Its content is geared toward supplying what is currently available, and “art” is presented there in such a way as to heighten and highlight its value. It is a flexible sort of exhibition, therefore, one that avoids the sclerosis of duplicating the kind of “flexibility” that is today characteristic of our lives, economies, values, and forms. Such adaptability on the part of art biennials explains in large measure the success of this genre, from the pioneering creation of the Venice Biennale (April 30, 1895) and the Whitney Museum Biennial in New York (1932) onward. In the Fifties, one new biennial was created (São Paulo); from the Sixties through to the Eighties, ten (including Havana and Sydney); since 1990, twenty-three.[ref] In a list that is constantly evolving, we have: Cetinie, Lyon, Uppsala, Johannesburg, Shanghai, Taipei, Gwangju, Santa Fe, Puerto Rico, Santo Domingo, Montreal, Liverpool, Manifesta, Berlin, Fortaleza, Prague, Iasi, and so on and so forth. Let us note that a committee was recently formed to reestablish an art biennial in Paris before the end of 2003, the last one dating from 1985. At the time these lines are being written, this committee’s website was, however, not answering its subscribers.[/ref]</span><br />
<span class="textecourant">A platform for rendering works of art visible, a biennial is, as such, a tool for legitimation. What is highlighted and developed there may favor local art&#8211;as in the “national” biennials of the Whitney Museum in New York, for American art, as well as in the “regional” ones, those of Dakar, Cairo, Buenos Aires, Lima, Sharjah (United Arab Emirates), and the Caribbean zone. A biennial may also promote the artistic activity of a broader geographical area, this sometimes being done in the name of Third-World demands, as in the “civilizational” biennials of Havana and Johannesburg. Or, the art of a biennial may be clearly international in scope, with no geographical frame other than that of the whole planet. It is this tendency that has today become dominant and is being fostered by a cut-and-paste approach to exhibiting: Istanbul 2001, for example, recycled numerous mainstream artists shown in Venice a few months earlier.</span></p>
<p style="text-align: justify;"><span class="textecourant"><strong> An Expansionist and Political Aim</strong></span></p>
<p style="text-align: justify;"><span class="textecourant">Another characteristic of biennials is their irrepressible tendency toward greater and greater expansion, with ever more works, artists, and curators. The first Prague Biennale (June 2003), its ad proclaimed, “announces itself as the major art event of the year, with 30 international curators and about 200 artists from the world over.”[ref]Translator: See http://www.pq.cz/english/accomp.html [/ref] Ever more exhibition spaces, too. In 2002, the Whitney Museum Biennial treated itself to an outdoor section. When it was created, the Lyon Biennial was spread out upon a single site; five editions later, it had spread over five sites. Havana’s, like Istanbul’s, has become fragmented among various buildings that are listed as local heritage sites&#8211;a touristy setting if there ever was one. Does such maximalism express a noble desire to improve upon the existing visual supply? It exhibits, rather, a classic strategy of showing off that is carried out in order to achieve the following end: to build up the biennial’s own credibility and to add further to its already added value.</span><br />
<span class="textecourant">Venice, the oldest of the biennials, offers the perfect model for such a change, to the point of symbolic hyperpower. At the outset, there were national pavilions financed by States desirous of being represented on Venetian territory. Subsequently, the exhibition was enlarged to favor forms of artistic expression that ill fit into these national pavilions&#8211;as with the <em>aperto </em> sections, starting in the 1980s. After that, the catchall solution was adopted: a ritualized major thematic exhibition soon came to punctuate each new edition and innumerable “in-off,” “off-in,” and “off-off” offerings were added on to round out the national selections.</span><br />
<span class="textecourant">In short, the change taking place is, all at once, quantitative (more artists), qualitative (more debates, a catalogue that weighs several kilos), media-conscious (a press preview that lasts three full days), political (diplomatic-cultural discussions that take place at the edges of these exhibitions), and socialite-friendly (innumerable cocktail parties and receptions that surround the main event of the opening). The raison d’être for this overall operation is threefold: to make the biennial the barometer of styles; to allow it to legitimate fashionable artists and trends; and, last but not least, to legitimate itself.</span><br />
<span class="textecourant">Once this point has been made, there is no doubt about the utility of biennials. More than megalomania or whim, what their increase in number indicates, on the part of the States concerned (generally, those located at the periphery), is a desire for integration. The goal here is twofold: self-affirmation and international representativeness. Apropos of the Santo Domingo Biennial (2001), Évelyne Jouanno notes thus its “engagement,” which is “less grounded in aspirations for the institutional language of the ‘biennial,’ than in a desire to question the complexity of the Caribbean identity at a historical turning point.”[ref]From her review of the “Fourth Caribbean Biennial: Santo Domingo, Dominican Republic,” which was published in <em>Flash Art</em>, 223 (March/April 2002): 64. Évelyne Jouanno herself has been invited to Santo Domingo to work as an independent curator.[/ref] The present-day persistence of the “national” model&#8211;the most identity-oriented kind there is&#8211;discovers here its main source of explanation. “This Biennial does not attempt to compete with the renowned Venice or São Paulo Biennials,” the press release for the second Buenos Aires Biennial (2002) states. “Rather, the goal we are pursuing is akin to that of the Whitney Museum&#8217;s Biennial in New York: to educate our artists, make them known by art critics and people interested in the visual arts from Latin America interested in recent works of contemporary art” (while bringing out, nonetheless, that this statement is belied by the fact that a large portion of the art selected is international&#8211;the video section, for example, originating from the AFAA, the French Association of Artistic Action).[ref]Translator: See “2nd International Art Biennial of Buenos Aires at the National Museum of Fine Arts&#8211;Official press release,” posted at: http://universes-in-universe.de/car/buenos-aires/2002/txt/e-press-2002.htm[/ref]</span><br />
<span class="textecourant">Two or three decades earlier, Havana, Sydney, and Pusan sought to escape from a context of isolation or rejection. In their wake, this has become the approach adopted by Berlin as well as by Cetinie, by Vilnius as well as by Fortaleza (Brazil) or Iasi (Romania), two of the latest biennials, established in 2003&#8211;with, for Iasi and Fortaleza and often elsewhere, the following significant nuance: in order to arouse the interest of the artistic community, the organizers have had recourse to a foreign curator who is of Western origin. On the level of method, one always tends, in effect, to “internationalize”&#8211;as most of the “Noccidental” biennials show: offering a selection of local artists plus recognized ones from the West.</span><br />
<span class="textecourant">On the level of special&#8211;and, indisputably, “political”&#8211;projects, let us mention Manifesta, a traveling biennial whose objective, since 1996 (its first edition, in Rotterdam), has been to report on artistic creativity throughout Europe, East and West combined. Of course, there is nothing original about this supranational choice, which reprises the model of the “civilizational” biennials, tied to a broadened yet homogeneous cultural zone. Nonetheless, if Manifesta has been any interest in itself, it resided, at its foundation, in its concern to shatter the then-still palpable cultural logic of blocs by prospecting, in particular, for works on the other side of the former Iron Curtain. Today, this concern is nearly obsolete, with Europe becoming united and Manifesta, moreover, falling back into line:<em> confer</em>, its 2002 edition, took place in Frankfurt-am-Main, in the shadow and on the tourist circuit of Kassel’s Documenta XI, which brings the others into line.</span></p>
<p style="text-align: justify;"><span class="textecourant"> <strong>The West Calls the Shots</strong></span></p>
<p style="text-align: justify;"><span class="textecourant">This strategy of maximum possible visibility is obviously legitimate: the survival of biennials depends upon it. The above-mentioned maximalism, the effects of advertising (intensive public relations), and the concern, too, with prestige (solicitation of recognized curators and targeted journalists) here take on almost as much importance as the content, properly speaking. In fact, the quest for optimum representativeness may also engender the following disturbing error: the tactical principle of<em> Esse est percipi </em>(“to be is to be perceived”). As a result, biennials lose out&#8211;becoming less interesting, not by being more numerous, moreover, but by being less forward-looking and more conventional. A lesson to keep in mind: being open internationally equals standardization, biennials becoming another circuit for exhibiting the “Top Fifty” international artists as well as their mentors and their earlier, forward-looking or marginal position crumbling, or remaining intact only to serve as a foil, provide an alibi, or offer an anecdote.</span><br />
<span class="textecourant">As they pass from one continent to another at an ever faster pace, regulars at biennials can easily note that, alongside a few unknown artists, a biennial often presents the same names, whether one is talking about the artists exhibited or, equally so, their curators&#8211;those coopted, integrated, cultural “superorganizers” who often back up one another. The latter are criticized in as follows: concerned with showing the diversity, hybridity, and cross-fertilization&#8211;in short, the quality and “cross-culturalist” destiny&#8211;of contemporary artistic creativity, these activists (some of whom have been won over to the anti-imperialist or autonomist arguments of Toni Negri,<br />
Homi Bhabha, Hakim Bey, or Édouard Glissant) in reality only reinforce the power of the “Empire” in terms of selection and, therefore, of control. In short, they are so many neocolonial agents of the Western effort to bring the world to heel; they subtly coopt the Periphery for the purpose of building up the power of the Center.<br />
Let us emit the following hypothesis in the form of a riddle: Along the lines of its action in the economic domain, would not the West be using art biennials as a way of outsourcing its production or its aesthetic choices by “relocating,” and thus exploiting for its own benefit the present-day globalization of the world ?</span></p>
<p style="text-align: justify;"><span class="textecourant"><strong> Light-Opera Exoticism</strong></span></p>
<div id="attachment_2549" style="width: 213px" class="wp-caption alignleft"><img aria-describedby="caption-attachment-2549" class="wp-image-2549 size-medium" src="http://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-4-203x300.jpg" alt="" width="203" height="300" srcset="https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-4-203x300.jpg 203w, https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-4-291x430.jpg 291w, https://www.sciencespo.fr/artsetsocietes/wp-content/uploads/2017/07/11-1-4.jpg 330w" sizes="(max-width: 203px) 100vw, 203px" /><p id="caption-attachment-2549" class="wp-caption-text">Havana Biennial. Inauguration on the Plaza Vieja, 2000.</p></div>
<p style="text-align: justify;"><span class="textecourant">Rather than being a plot, what in fact we are dealing with here is a trend. At a time of “world” movements and planetary NGOs, everyone is looking toward far-off horizons against the background of a mental abolition of borders. As a consequence, the tendency is to <em>disqualify polar opposites</em>. By this measure, knowing that immobility works against the present-day consensus about the circulation of ideas (as well as of artists, of cultural officials, and so on), a biennial that wishes to be legitimate will picture itself as a biennial from <em>elsewhere</em>, one that is “exotic,” or, better still, migratory, perpetually changing in space, and boasting a fitting list of artists. For the past fifteen years, the recurrent notions on which biennials have relied are, unsurprisingly, those of geographical provenance, cultural identity, exchange, and genuine litanies.<br />
The existence of a biennial–and the art that would come out of it with increased stature because of the media attention it garners&#8211;has to do only in part with art properly speaking. For, every biennial is a <em>sign</em> before it is a content. With joint financing from Spain and Argentina, the Havana Biennial is <em>also</em> taken as a factor in the establishment of good relations within the Spanish-speaking world. As it exited from apartheid, and anxious to open up to the world, South Africa intentionally created the Johannesburg Biennial in 1995&#8211;though at the risk of becoming dependent upon the outside world, in its case. Coopted, in effect, by the West and then, during its second and final edition in 1997, by the ideologues of “creoleness,” it ultimately turned its back on local artists’ hopes for visibility, dispossessing them and disappointing them.<br />
Are culture and, within the world of culture, biennials, something like the continuation of politics by other means? Most certainly so. And yet in a comforting reminder, we hear the following ecumenical argument from the artist David Medalla&#8211;the creator, in 2000, of his own London biennial&#8211;“When all is said and done, it is preferable that exchanges between peoples take place via biennials rather than through wars.”[ref]Translator: This is a translation back into English of Ardenne’s translation from memory into French.[/ref] </span></p>
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<p style="text-align: justify;"><span class="text-highlight"><strong>Bibliography</strong></span><!-- .highlight (end) -->
<p><span class="textecourant"><strong>Exhibition Catalogues:</strong></span></p>
<p><em>Primitivism in the Art of the 20th Century</em>. Museum of Modern Art, New York, 1984.<br />
<em>Magiciens de la Terre</em>. Georges Pompidou Center, Paris 1989.<br />
<em>Partage d’exotismes</em>. Fifth Biennial of Contemporary Art, Lyon, 2000.<br />
<em>Documenta 11</em>. Kassel, 2002.</p>
<p><strong>Books and Articles:<br />
</strong><br />
<strong>Homi K. Bhabba.</strong> “Beyond the Pale: Art in the Age of Multicultural Translation.” In Elisabeth Sussman, Thelma Golden, John G. Hanhardt, and Lisa Phillips, eds. <em>1993 Biennial Exhibition,</em> pp. 62-73. New York: Whitney Museum of American Art in association with Harry N. Abrams Inc., 1993.<br />
<strong>Anna Maria Guasch.</strong><em> El Arte del Siglo XX en Su Exposiciones</em>. Barcelona: Ediciones del Serbal, 1997. See, in particular, pp. 402ff.<br />
<strong>Thomas McEvilley.</strong> <em>Art and Otherness: Crisis in Cultural Identity.</em> Kingston, New York: Documentext, 1992.<br />
<strong>Nikos Papastergiadis.</strong> “An Introduction into the Aesthetics of Deterritorialisation.” In Art and Cultural Difference, <em>Art Design</em>, 43 (August 1995): 6-8.</p>
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<p style="text-align: justify;"><span class="text-highlight"><strong>Paul Ardenne</strong></span><!-- .highlight (end) --><span class="textebio" style="color: #000000;"><span class="auteurbio">, who has a teaching certificate in History and a PhD in Art History, is an associate professor at the Faculty of Arts in Amiens. He has collaborated with the French review <em>Art Press</em> since 1990, along with several other French and foreign publications, including:<em> Figures de l’art</em>, <em>Archistorm</em>, <em>L’Art même</em>, <em>Esse</em>, and <em>Inter</em>. Ardenne has published several works on museography (Capc-Musée 1973-1993), creative artistic work today (<em>La création contemporaine entre structures et système</em> as well as <em>Art, l’âge contemporain</em>) and, more broadly, present-day culture (1989). Among his recent works, one can cite <em>L’Art dans son moment politique</em> (2001), <em>L’Image Corps</em> (2001), a study devoted to figures of the human being in twentieth-century art, <em>Un Art contextuel</em> (2002), an essay on modern and contemporary artistic forms of political engagement and radicalism, and <em>Portraiturés</em>, a work devoted to photographic portraiture. Ardenne has also authored various monographs on architects (Christian Hauvette, Rudy Ricciotti, Alain Sarfati, Manuelle Gautrand, Philippe Gazeau, etc.), a compendium narrative of voyages <em>Terre habitée&#8211;Humain et urbain à l’ère de la mondialisation</em> (2005), and, finally, a novel, <em>La Halte</em> (2003). His latest book, <em>Extrême&#8211;Esthétiques de la limite dépassée</em>, is forthcoming from the Flammarion Press in October 2006.</span></span></p>
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