Embedding sustainability into a Luxury business model.

Inaugural Lesson of the Master Marketing: New Luxury & Art de Vivre (Sciences Po School of Management and Innovation) by:

Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs at Kering. 

Introduction by Marie-Laure Salles-Djelic, Dean of Sciences Po School of Management and Innovation and Nathalie Jacquet, Sciences Po Director of Strategy and Development.

Sustainability is an absolute necessity today also in the luxury industry and in fashion as a whole. In order to face the challenges of the 21st century and work in a more eco-efficient way, we have no choice but embed sustainability into our business models and learn to embrace it as an opportunity: sustainability is good for business and it enhances creativity.

This is about sourcing the finest raw materials in a more sustainable and responsible way; this is about taking care of the people all along the supply chain; this is about testing innovative materials and innovative processes. As individuals and companies we have our part to play, and as a trendsetting industry we must act as a role model.