App icons are the new trademarks

10 recommendations for strong and distinctive app icon design from Zeeger Vink, Intellectual Property Lawyer and Lecturer at the School of Management & Innovation
  • App Icons ©Zeeger VinkApp Icons ©Zeeger Vink

The explosion of the mobile app market has completely changed the way that consumers interact with logos and trademarks. Apps now rely on their icons to distinguish them from large numbers of brands offering similar and rival services. Zeeger Vink, Intellectual Property Lawyer and Lecturer in Communications, Media & Creative Industries at the School of Management and Innovation, gives ten recommendations to ensure the creation of a strong, distinctive, and protected app icon. Watch his tutorial.

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Source

'App icons are the new trademarks', Zeeger Vink, The Trademark Lawyer, Issue 5 (2018)