Master Communications, Media and Creative Industries, Semester 3

Mise à jour du: 
5 July, 2017

Programme 2017-2018

Special Events
Courses Hours / semester ECTS Instructors Resources
KCOM2605 - Master Class Occasional   Various speakers  
KCOM2250 - Rencontres métiers Occasional      
Mandatory courses - 2 Mandatory courses to choose*
Type Courses Hours / semester ECTS Instructors Resources
Influence - Choose 1 course out of 6 KCOE4105 - Reputation means business: an introduction to corporate street cred 24 4 Daniel SALTSMANN, Antoine GUERY Syllabus
KCOE3075 - Communication Strategies for "Augmented Influence": from Crisis Management to Reputation Building Opportunities 24 4 Aurélie MOTTA-RIVEY, Bertrand CHAMBENOIS Syllabus
KCOM3075 - Crisis management, issue management : regards croisés France / États-Unis (in French Language)** 24 4 Christophe REILLE, Leah PISAR Syllabus
KCOM2545 - Communiquer dans la société paranoïaque : les nouvelles stratégies d'opinion (in French Language)** 24 4 Pierre GIACOMETTI, Alain PERON Syllabus
KCOM4170 - Quand la communication fait - ou défait - la crise (in French Language)** 24 4 Julie de la SABLIÈRE, Vincent DUJARDIN Syllabus
KCOM2540 - Stratégies de communication d'influence et d'e-influence (in French Language)** 24 4 Guillaume JUBIN, Xavier DESMAISON Syllabus
Digital Strategy - Choose 1 course out of 5 KCOE4130 - The Digital Disruption of the Media 24 4 Anthony HAMELLE, Jérôme RUSKIN Syllabus
KCOE4095 - Digital Strategy, Learning From The Best 24 4 Olivier BILLON Syllabus
KCOM2695 - La fin de la communication digitale (in French Language)** 24 4 Benjamin LEQUERTIER Syllabus
KCOM4050 - Savoir maîtriser le digital dans les stratégies de marques (in French Language)** 24 4 Solène LE GRIGNOU, Maud LEBOULAIRE Syllabus
KCOM4070 - Numérique : l’ère de la pensée disruptive (in French Language)** 24 4 Arno PONS Syllabus

* Mandatory courses are core courses, which means that students must validate the credits related to these classes (i.e. to get a mark = or > 10/20) in order to graduate.

** Important: Courses taught in French Language, a level 4 and more is required in French to register

Electives - Choose 5 courses out of 28 (4 electives to choose for the students in apprenticeship)
Type Courses Hours / semester ECTS Instructors Resources
Brand communication KCOE4050 - Brands international management 24 4 Boris JANICEK Syllabus
KCOE2165 - From French terroir wines to international brands : understanding the culture of a fermenting industry 24 4 Philippe-Alexandre BERNATCHEZ, Sébastien BUREL Syllabus
KCOM2930 - La communication est-elle encore capable de créer de la croissance? (in French Language)** 24 4 Dominique JULIEN Syllabus
KCOM4055 - Stratégies des marques et pays émergents (in French Language)** 24 4 Denis GANCEL Syllabus
KCOM2415 - Quand l'art déborde (in French Language)** 24 4 Thierry CONSIGNY, Laurent LE BON Syllabus
KCOM4135 - La marque à l'épreuve du réel : de l'importance de l'expérience de marque (in French Language)** 24 4 Johanne CASAGRANDE, Julien MERCIER Syllabus
Innovation and digital transformation KCOE4145 - Network chaos 24 4 Karim MASSOTEAU Syllabus
KCOE4035 - The revolution will not be digitalized 24 4 Jobic de CALAN, Jérôme CAUCHARD Syllabus
KCOM4180 - Open Innovation: la révolution digitale à venir (in French Language)** 24 4 Maxime BAFFERT, Vincent VIOLLAIN Syllabus
KCOM4140 - De l’observation à l’innovation : une introduction au Design Thinking (in French Language)** 24 4 Joffrey LAVIGNE, Mathilde AGLIETTA Syllabus
OMKG2555 - Le web social: traces, usages et analyses (in French Language)** 24 4 Guilhem FOUETILLOU Syllabus
KCOM4185 - Monstre et démonstration : Enjeux de la communication digitale (in French Language)** 24 4 Déborah MARINO, Thomas de LATTRE Syllabus
Media and creative industries KCOE4135 - Future of television: the content at the heart of the digital turmoil 24 4 Emmanuelle GUILBART LEVY Syllabus
KCOE4110 - How to build great digital media experiences? Analysis of the media landscape from the user standpoint 24 4 Jacques-Edouard SABATIER Syllabus
KCOM2685 - Média, extension du domaine de la marque (in French Language)** 24 4 Marc GONNET Syllabus
KCOM2850 - Le cinéma: une industrie, un média, une communication (in French Language)** 24 4 Stéphane HUARD Syllabus
KCOM2475 - Le programme audiovisuel : de la conception à l'exploitation (in French Language)** 24 4 Pauline DAUVIN Syllabus
KCOM4175 - Storytelling digital et nouvelles écritures (in French Language)** 24 4 Lorenzo BENEDETTI Syllabus
Public and Political Communications KCOE4045 - Strategies and Policies of Communication of International Organizations : EU, OSCE, OECD, NATO and UN compared 24 4 Odette TOMESCU-HATTO Syllabus
KCOM2705 - L'écosystème de la communication politique (in French Language)** 24 4 Denis PINGAUD Syllabus
KCOM2690 - Communications politiques et communications de crise : des relations tumultueuses (in French Language)** 24 4 Robert ZARADER Syllabus
KCOM2925 - Les nouvelles stratégies de communication publique (in French Language)** 24 4 Thierry HERRANT Syllabus
KCOM4060 - La communication du mal (in French Language)** 24 4 Nicolas GARDÈRES Syllabus
Political and Sustainable Communications KCOM2945 - Les directions de la communication face aux nouveaux enjeux de leur métier (in French Language)** 24 4 Laurent SACCHI Syllabus
KCOM2960 - Développement durable, responsabilité et contribution des communicants (in French Language)** 24 4 Sophie FLAK Syllabus
KCOM4130 - Communication d'Engagement: quand le Sens prend le Pouvoir (in French Language)** 24 4 Laure MODESTI Syllabus
KCOM4075 - Communication et marketing non-profit : des valeurs pour agir (in French Language)** 24 4 Jean-François RIFFAUD Syllabus

** Important: Courses taught in French Language, a level 4 and more is required in French to register

Workshops - Choose 1 course out of 9 (NO workshop for the students in apprenticeship)
Courses Hours / semester ECTS Instructors Resources
OMKG2420A - Networking the Net: How Social Media, Blogs and the Web 2.0 Engage an Active Audience 12 2 Gabrielle LONGMATE Syllabus
OCOE2020 - Tools for creating brand preference 12 2 Dana PHILP Syllabus
OCOM2620 - Négociation, Médiation, Gestion de conflits (in French Language)** 12 2 Clement VIKTOROVITCH Syllabus
OMKG2415 - Fondamentaux du management et du leadership (in French Language)** 12 2 Vijay MONANY Syllabus
OCOM2565 - Stimuler la créativité pour manager l'innovation (in French Language)** 12 2 Nathalie RIVOIRE-NAEGELEN Syllabus
OCOM2560 - "Network & Chill" - Développez votre capital social en 6 étapes (in French Language)** 12 2 Terence ZAKKA, Nicolas CHADEVILLE Syllabus
OCOM2575 - Atelier de design graphique : visualstorytelling avec les outils de la suite Adobe (in French Language)** 12 2 Marine ROUIT-LEDUC, Galilée AL RIFAI Syllabus
OCOM2585 - Design de la visualisation des données et informations (in French Language)** 12 2 Donato RICCI Syllabus
OCOM2580 - Motion Design (in French Language)** 12 2 Marc SIXDENIERS Syllabus

** Important: Courses taught in French Language, a level 4 and more is required in French to register.

Foreign Language Classes
Enseignements Volume horaire semestriel Crédits Enseignants Ressources Numériques
Foreign Language Classes 24 4   Languages

Students who are not fluent in French are encouraged to take French. Registration to a second language course is only optional and students are recommended to give priority to their mandatory courses.

Optionnal Courses
Courses Hours / semester ECTS Instructors Resources
OBUS2045 - Initiation à l'entrepreneuriat 12 4 Jacques-Henri EYRAUD Descriptif du cours
OBUS2070 - Atelier de créativité entrepreneuriale 12 4 Alessandra COCITO, Marjolaine GRONDIN Syllabus
Épreuves du diplôme
Courses Hours / semester ECTS Instructors Resources
XCOM2000 - Grand O du Master Communication (except for the students in apprenticeship)   6    

Minimum required ECTS - Students who are not in apprenticeship: 30

Minimum required ECTS - Students who are in apprenticeship: 24